Physician Reactions to Pharmaceutical Cover-wrap Advertising
"Patients don't always point out scars - assuming that it's something they just have to live with - this program starts them asking questions and getting treatment."
"Makes asking much easier for the patients."
"It's a great idea to get your product seen."
"Magazine messages helpful for patients and makes them aware of 'Brand'."
"These were great wraps to help inform patients."
"Good resources and fun reading for the office's Waiting Room."
"This Program has generated more interest in 'Brand' than I would have expected."
Recipient Reactions to Business-to-Business Cover-wrap Advertising
I think of "sponsor company" each time an issue arrives
This is a good way for "Sponsor Company" to get its name in front of me & make me think of them at least once a month without any direct marketing by them.
We just hired "Sponsor Company" for a major contract. Enough said.
I appreciate the Forbes subscription very much. This information is of value to me and is a constant reminder of "Sponsor Company's" presence. Thank you "Sponsor Company"!
"Sponsor Company" is a great firm and this Program keeps their name in front of me in a non-obtrusive, valuable manner.
"Sponsor Company's" covers are great, and their sponsorship of the program introduced me to a product and information I would not otherwise have had.
This program is a great way for "Sponsor Company" to set themselves apart from other firms.
I think it is a great idea - something business related that is really useful.