What is Magazine Cover Wrap Advertising?

magazine cover wrap advertising

Basically, this is advertising that uses the cover wrap of magazines so that the marketer can reach the reader immediately. The magazine cover wrap is mostly used for business-to-business (B2B) advertising as the wrap itself protects the product when it is being transported to its subscriber.

Unlike traditional magazine advertising featured on the pages, the magazine cover wrap is something that everyone sees if they just look at the magazine itself. Featured on the front and back, this form of advertising has been tremendously effective and continues to be quite popular even today.

In fact, since cover wrap advertising first appeared over 80% of Fortune 500 companies have used it to communicate their products, services and brand to targeted executives around the world. Well over 90% of the top 25 pharmaceutical companies also use this form of advertising to target their patients. This means that over the years millions of people have been exposed to cover wrap magazines which carries with it many advantages.

Advantages of Cover Wrap Magazines

There are several advantages to this form of advertising starting with its convenience for the reader. Cover wrap magazines are right there and the advertisements can be fully viewed.

High Investment Return

Many studies have been done on the effects of magazine cover wrap advertising and the returns are quite impressive. In fact, there are some results that demonstrate this form of advertising offers up to a 20 to 1 return on investment (ROI) which makes it highly effective in reaching an audience.


The cover wrap magazines can be targeted to a particular audience for even greater results. For example, if your product is aimed at those in the dental industry, then putting advertising wraps around magazines that serve dentistry will greatly increase the effectiveness of your efforts towards the group that is being selected.

Cover Flexibility

The magazine covers do not have to be white in color and plain in appearance. In fact, there are several different colors and photographs or images available on the cover wrap to provide even more impact. Bold fonts and lettering will help draw even more attention to the advertisement which will create even more impact.

Why Choose Cover Wrap Magazines Advertisements?

Of the many reasons to choose this form of marketing, the overall impact per dollar spent is arguably the best reason. Magazine wrap covers not only deliver the message about the products or services being offered, but also the brand of the business itself. Many people, including business professionals understand the impact that this form of advertising offers which is why companies that use it are seen in a better light.

Overall, the true worth of magazine wrap covers for business advertising is such that they have become one of the most sought after forms of print marketing. For businesses all over the world, the utilization of cover wrap magazines to advertise their products or services has become one of the leading B2B marketing strategies that pull in a specific audience in a very powerful way.

The Forbes Cover-Wrap Program produced $20 Million in new business to my software company. This program works. I'm renewing and expanding my program this year.

- CMO, Software Company,
San Jose, CA

CoverWrap in Action