What is Magazine Cover Wrap Advertising?
A cover wrap is a sponsored ad message bound to the outside surfaces at the spine of a publication. It usually consists of 4-pages, 6-pages, 8-pages, or 10-pages of a sponsor’s custom messaging.
Cover wrap ad formats may vary between gatefold style, double gatefolds, and booklet style versions. Cover wrap ads are traditionally printed on the same cover stock as magazine and treated with aqueous varnish on exterior surfaces for the finished product’s quality and durability. The logo, inkjet box, and promotional disclaimer are also present on the front surface of the cover wrap.