CoverWrap® Advertising - Return on Investment

Return on Investment

A research study is conducted on all business-to-business and pharmaceutical cover-wrap advertising programs. This research along with additional studies conducted by advertisers has revealed the following ROI results. Here are results by industry segment:

Banking

  • 98% of audience saw cover-wrap ad messages
  • 33% contacted the bank because of cover-wrap ad
  • $20 Million was generated in new accounts due to cover-wrap ad campaign.

Chemical

  • 95% of audience saw cover-wrap ad messages
  • 28% contacted the chemical co. because of cover-wrap ad
  • $33 Million was generated in new orders due to cover-wrap ad campaign.

Accounting

  • 96% of audience saw cover-wrap ad messages
  • 22% contacted the firm because of cover-wrap ad
  • $25 Million was generated in new business due to cover-wrap ad campaign.

Software

  • 98% of audience saw cover-wrap ad messages
  • 31% contacted the software co because of cover-wrap ad
  • $20 Million was generated in new sales due to cover-wrap ad campaign.

Pharmaceutical

  • 91% of audience saw cover-wrap ad messages
  • 28% contacted physician due to cover-wrap ad
  • $38 Million in new prescriptions were written due to cover-wrap ad campaign.

Insurance

  • 90% of audience saw cover-wrap ad messages
  • 18% contacted health insurance co due to cover-wrap ad
  • $43 Million was generated in new policies due to cover-wrap ad campaign.

Transportation

  • 92% of audience saw cover-wrap ad messages
  • 21% contacted the shipping company due to cover-wrap ad
  • $82 Million was generated in new shipping contracts due to cover-wrap ad campaign.

Similar results above are not guaranteed. Individual company results will vary based on target audience, distribution size, messaging, pricing, etc.

We ran ads in most major forms of media for six months for 'client name'. The Forbes Cover-wrap ad campaign was the only one to move the needle. The numbers really blew us away. It works and we plan to renew the program for next year.

- President, Ad Agency,
Atlanta, GA

CoverWrap in Action