Return on Investment

A research study is conducted on all business-to-business and pharmaceutical cover-wrap advertising programs. This research along with additional studies conducted by advertisers has revealed the following ROI results. Here are results by industry segment:

Banking

• 98% of audience saw cover-wrap ad messages
• 33% contacted the bank because of cover-wrap ad
• $20 Million was generated in new accounts due to cover-wrap ad campaign.

Chemical

• 95% of audience saw cover-wrap ad messages
• 28% contacted the chemical co. because of cover-wrap ad
• $33 Million was generated in new orders due to cover-wrap ad campaign.

Accounting

• 96% of audience saw cover-wrap ad messages
• 22% contacted the firm because of cover-wrap ad
• $25 Million was generated in new business due to cover-wrap ad campaign.

Software

• 98% of audience saw cover-wrap ad messages
• 31% contacted the software co because of cover-wrap ad
• $20 Million was generated in new sales due to cover-wrap ad campaign.

Pharmaceutical

• 91% of audience saw cover-wrap ad messages
• 28% contacted physician due to cover-wrap ad
• $38 Million in new prescriptions were written due to cover-wrap ad campaign.

Insurance

• 90% of audience saw cover-wrap ad messages
• 18% contacted health insurance co due to cover-wrap ad
• $43 Million was generated in new policies due to cover-wrap ad campaign.

Transportation

• 92% of audience saw cover-wrap ad messages
• 21% contacted the shipping company due to cover-wrap ad
• $82 Million was generated in new shipping contracts due to cover-wrap ad campaign.

Similar results above are not guaranteed. Individual company results will vary based on target audience, distribution size, messaging, pricing, etc.