Magazine Cover Wrap Best Practices - B2B

When it comes to best practices for B2B / 1:1 magazine cover wrap advertising, there are many key factors which will determine whether a campaign is a huge success or just mediocre. The following are 6 key areas which will make your campaign an ROI generating success:

Genuine / Trusted Provider

First and foremost, run with the most trusted, genuine coverwrap® provider with 30+ years of experience - CoverWrap Communications®. Avoid fakes and phonies who plagiarize, cut/paste proprietary material, and make false claims to appear as if they know what they are doing. It's horrible, true and noted here due to an accelerated, changing media landscape. Some of these companies engage in unsavory business practices and should avoided. Time Inc. is the only other cover wrap provider which CoverWrap Communications openly endorses, trusts and works with. Run with the trusted leader - CoverWrap Communications.

Sales Integration

Marketing needs sales and sales needs marketing. Unfortunately, the two don't always work seamlessly together. Integrating your cover wrap program directly into the sales team efforts, will make your program more successful. Place key frontline executives on the program so they witness ad messaging in real-time. Add direct contact information of key sales people or regional directors on cover wrap surfaces so recipient can initiate contact.

Audience Development - The Target

CoverWrap Communications works with all leading audience data providers. CoverWrap Communications has developed millions of accurate audience databases for clients over the past 30 years. We recommend targeting current clients/customers, prospects and other industry influencers. We recommend targeting C-Suite executives as well. We can provide any audience database as needed and won't charge extra for this service. We will give advertiser 100% access to database at any time.

Keep Messages Simple

You own your audience. You have them engaged in reading your message on front cover of trusted magazine. Keep your message simple and straight forward. Create trackable call to action. Make sure your messages are simple to understand and deliver solutions your audience needs and will act upon. Make it easy to act. Make it personal.

Selecting the Right Magazine / Content

We provide trusted leading magazines for delivering your messages. Select magazine which best fits your audience. Where does your audience prefer to get information, what sources of information do they trust, many prefer to read information in print or online.

Clients / Prospects / Influencers

New business development is dominant target audience for B2B cover wrap ad platform but don't dismiss current clients / customers. (80/20 rule - 20% of your customers represent 80% of your sales) Use cover wrap ads to stay in constant contact with clients and foster additional lines of goodwill. Use cover wrap ads to stay on point, expand current relationships, and neutralize competitive efforts. Utilize cover wrap ads to reach critical influecers as well.

Magazine Cover Wrap Best Practices - PHARMA

When it comes to best practices for Point-of-Care magazine cover wrap advertising, there are many key factors which will determine whether a Pharma campaign is a huge success or just mediocre. The following are 6 key areas which will make your Pharma campaign an ROI generating success:

Genuine / Trusted Provider

Same as with B2B best practices mentioned above, run with the most trusted, genuine coverwrap® provider with 30+ years of experience - CoverWrap Communications®. Avoid fakes and phonies who plagiarize, cut/paste proprietary material, and make false claims to appear as if they know what they are doing. It's horrible, true and noted here due to an accelerated, changing media landscape. Some of these companies engage in unsavory business practices and should avoided. Time Inc. is the only other cover wrap provider which CoverWrap Communications openly endorses, trusts and works with. Run with the trusted leader - CoverWrap Communications.

  • Network
  • Research
  • Messaging
  • Quintiles
  • Pharmacy

Please email info@coverwrap.com for our proprietary insight regarding running effective Pharma cover wrap campaigns. Or call 772-800-2000.

The Forbes Cover-Wrap Program produced $20 Million in new business to my software company. This program works. I'm renewing and expanding my program this year.

- CMO, Software Company,
San Jose, CA

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