1:1 Magazine CoverWrap® Marketing
Business-to-Business CoverWrap® Marketing
Reach your prime prospects and make sure your message gets noticed. With our CoverWrap® Programs, your custom message is wrapped around the most popular national magazines, and delivered directly to specific key decision makers. And by ‘specific consumers,’ we mean specific: You hand select the recipients, using your list or our custom database, and we’ll deliver your CoverWrap® directly to those consumers only. You’ll reach 100% of your audience with this 1:1 solution, that’s tailor-made for lead generation.
Whu CoverWrap Communications?
How it Works
Our CoverWrap marketing approach starts with uncovering your exact audience, developing your unique audience database and is powered by the most popular leading business magazine titles. Then, qualitative post-campaign surveys capture the data and optimize future campaigns. With 30 years of experience, you can be sure we know exactly how to create CoverWrap® campaigns that work.
Three simple steps to building relationships and getting results using CoverWrap Communications:
- Identify recipients by providing your own list of customers and prospects or by tapping into our extensive database knowledge, creating a list that best meets your needs.
- Select the magazine that provides a complementary environment for your message. CoverWrap Communications partners with a wide selection of prestigious national titles that will reflect positively on your brand and break through the clutter.
- Start reaching customers with your personalized communication on the cover of the magazine you selected. Cover-wrapped magazines can be delivered directly to specific individuals to reach the customers who will most influence your business. Typical programs run for one year.
Your audience will look forward to each issue and will receive your message in a welcomed and valued medium.
Evaluate campaign effectiveness with a survey sent to subscription recipients and/or participate in an online survey.
CRM Cover-wrap Marketing
CoverWrap Communications provides many different customer loyalty solutions which keeps companies connected to their core customer base. Our CRM programs stay in constant contact with customers throughout all phases of the sales cycle. They neutralize competitive efforts and strengthen existing relationships. Programs keep companies top-of-mind with powerful prominent positioning.
Contact us today for your B2B / CRM cover-wrap marketing needs.
The Forbes Cover-Wrap Program produced $20 Million in new business to my software company. This program works. I'm renewing and expanding my program this year.